MANAGE AND GROW YOUR AUDIENCE
Organize your email marketing contact data and re send campaigns based on the results.
For every email marketing campaign, we provide a detailed set of real-time reports to track who opened it, who shared it, and much more.
BEAUTIFUL EMAIL MARKETING THAT DELIVERS RESULTS
Cast your mind back a few years to an era when you stuffed your flyer into an envelope, licked the stamp and then walked down to the mailbox (and yes kids, there was a time when you had to lick stamps).
Hopefully the intended recipient would receive said flyer in a day or two and then – here’s the big part – you had your fingers crossed that they actually read it.
But there was no way of actually defining whether it had the desired result, short of course them coming up to you and saying: “I got your flyer in the post and I’d like to now donate to your retirement plan”.
Then, all of a sudden, your clients (both present and potential) started living and breathing emails. Let’s face it, the vast majority of people now check their emails on a (business) daily basis. And consider the advantages: emails are instant, EXTREMELY cost effective and, most importantly, they can be tracked. It’s why formulated email campaigns are now only second to SEO as the most effective online marketing tool. It’s also why firms in the USA alone will spend an estimated $2.5 billion on email marketing by 2016.
We won’t get bogged down explaining the relevant advantages between transactional or direct emails and the efficacy of open rates: which is something like 52% for transactional versus 37% for direct (and yet another reason to grow your database via a user friendly and effective web presence).
Nor will we cover territory regarding well thought out HTML emails which pretty much floats under our ‘Graphic Design’ banner. But we would like to take a moment to explain the ‘analytic’ aspects of email marketing.
With the software we have in place, Stu-Art Graphics can supply our clients with fully detailed reports on email campaigns. Not only can we advise the number of emails which were opened, it’s now possible to establish who opened them and the click through rate. Coupled with website analytics, you can then determine where they went to and how long they spent there (no, it doesn’t make coffee yet, but rest assured some nerd with thick glasses is working on it!).
Say, for instance, you’re selling footwear and your email highlights a number of examples from a particular range. Detailed analytics can reveal who, when and pretty much why a recipient clicked on a particular link and how much time they spent viewing your website. It’s a darn sight more rational method of determining your Mizuno Wave Creation runners are phat or off the hook, compared to Dunlop Volleys.
And perhaps just as effectively, Stu-Art Graphics can manage your email database: assisting with both growing and maintaining your lists. For instance, we all know when an email has bounced, but not necessarily why … we can tell you which emails are ‘bad’ … and who has unsubscribed … who has been naughty and who’s been nice (no, we really can’t tell you that last part – well, not yet anyway!).