A CLEAR MESSAGE THROUGH TYPE, COLOUR & IMAGINERY

Most companies hate competition.

While we might rejoice the deregulation of given services, if we had our choice, we’d love to monopolise our own field of toil. That’s human nature.

But the greatest thing that ever happened to the Graphic Design industry was the advent of desktop publishing. In next to no time EVERYONE could do their own stationery, their own advertisements, brochures, flyers, packaging… if you could print it, you could desktop it.

So, how did that work in our favour? Well, it wasn’t quite the same as putting the rooster in charge of the hen house, but the sudden availability of pagination and a gazillion typefaces wrought absolute havoc upon the design landscape … and it still does to a degree.

But it certainly served one purpose: the forces of good design now stand in stark relief against the evil empire of Brush Script and Comic Sans.

There was a tendency among desktop publishers to cram as much as possible into the ‘canvas’ – the printed equivalent to 20 clowns in a small car … lots of colour but not a whole lot of class.

On the flip side, for graphic designers it’s all about the message and getting it across as simply and straightforward as possible. Take a look at many of the top designs today from, say, Fortune 500 companies: well placed images, logo, couple of splashes of text.

And while it might appear as if these designs were easy to put together, think again. While there is beauty in some designs, there is also great science – something as minor as a misaligned image or poor choice of font can take your company from front runner to also ran.

Apple is a tremendous example of how effective design can be: from the industrial excellence of its hardware and packaging, right down to the imagery utilised for presentations and documentation.

At the end of the day, graphic design is communication – and it’s our mission to make sure you’re telling them the right story.