WEB DESIGN & DEVELOPMENT
A website is your business’ shop window to the world. But you have a choice – you can look like one of those tired, heavily made up ‘ladies’ of yesteryear sitting in the front room of a house in Amsterdam, or you can shine like the Christmas display at Myer in Bourke Street. We opt for the latter.
Interestingly, there are some business owners out there that believe websites are superfluous to requirements: a passing fad that will one day meet the same fate as the Rubik’s Cube and Hula-Hoops.
Maybe that’s overstating the fact ever so slightly, but due to the diversity of media available, many businesses tend to disregard the relevance of (a) having an online presence and (b) assuring that presence is professional, attractive and user friendly.
First and foremost, your website is your shop window. And the big difference is, this ‘shop’ stays open ALL THE TIME!
You simply can’t employ staff 24/7 – well, not for the same price as an informative web design – and the message contained within your website is less open to being misconstrued or deemed unresponsive! Can you say that all the time about staff? Print, radio and TV advertising has its place to be sure – particularly in terms of getting your branding ‘out there’ – but those mediums can be fleeting in terms of impact.
The idea is to marry the two: traditional advertising to get the name out there and the website to rein them in.
A professionally designed and well thought out web presence presents you with a multitude of advantages: it’s where potential (and often existing) clients venture to ascertain basic information about your company – to find out what you do and what you can do for them. And as mentioned earlier, they don’t need to rush to get there before you close the doors at 5pm.
What’s more, a rapidly growing number of businesses choose to sell product online – in fact, many companies are eschewing bricks and mortar to concentrate purely on online transactions.
And probably the greatest advantage of all is that visits to your website are totally quantifiable: imagine expanding your reach and, in the process, eliminate the guessing game of “I hope someone saw that”. Short of a client saying point blank to you that they saw your advertisement in that magazine, heard it on the radio or saw it on TV, you have little idea as to what direction the traffic is coming from. Analytics not only tell you what the traffic’s like, it can you tell you what car they’re driving!
But first you need to get the fundamentals in place: people simply will NOT return to your website if it’s not user friendly, regardless of how much they want your product. It’s just too easy to click on the link directing them to your competitor’s website.
Ultimately, good web design provides your business with one of the best returns of investment. It is more cost effective than print/radio/TV and continues to work for you long after the initial investment has been made.
Stu-Art Graphics has designed and built websites for a varied number of businesses with considerable success: to put it bluntly, clients come to us because our web design means that your clients come to you.